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#The Common-sense Management Hand Book

# Development of the CIP Management System 

# Oman Auto Aftermarket SME Visit to Bristol    

# Recruitment




Article Contributed by CIP Associate – Peter KerridgeFIMI

The Common-sense Management Hand Book

Business is easy, it’s only people that complicate it!

Take for example:-

bullet the video recorder
bullet the mobile phone
bullet the computer
bullet the car
bullet even the directions on how to get from A to B

In general, if you are computer literate you will not understand this statement because your mind works in such a way that, without thinking, you are able to read the instructions or hear the directions and, without thinking, arrive at your intended destination.

However, taking the above into account, not everyone is computer literate and able to assimilate, therefore they switch off in order to find their way by trial and error and this can cause arguments or even worse.

All of the above are invented by the human brain but, in use, can be interpreted in such a way as, in some cases, to be confusing.

This is not intentional. It is just that the computer literate brains don’t always function towards the consumer.

How does it all start?

  1. someone or some people have an idea
  2. they then forge ahead and create many ideas from a confusion of ideas and, after discussion, eventually create the reality in their eyes; inventors are inventors not sales people.

We now have all of the examples chosen which look good but are not user friendly. The only exception being the ‘sat nav’ directions but, here again, it is the human brain that is interpreting the ‘sat nav’ question, only to sometimes complicate the answer.

Hopefully we have highlighted the purpose of this book. However, it is your job to interpret the needs of your customers in order to make it as easy as possible for them to make their buying decisions; this applies to all types of management (departmental or company) and, more importantly, sales people, because without them there would be no business.

I have travelled to many parts of the world which have different cultures, religions and languages, the only common denominator in all of these markets is the need to be able to understand the buying message. After all, if you are selling in any market you must understand how they think before you can formulate your sales policy because it’s not true to believe that one policy fits all. Many people, including myself and multi-nationals, have made this mistake.

Don’t believe that it is their language that is most important, because it isn’t, it is the comprehension of what you are trying to say that is most important, even when speaking in their own language. You must know what the market requirements are before you can attempt to satisfy it’s needs.

However, taking all of the above into account the most important thing in any business is giving a service, if possible, with a smile.

Did you know that the most important person, from the customer’s point of view, is the person to whom they will pay their money ~ ie: the person that has helped them to make their buying decision.




Development of the CIP Management System

This is a management concept to overcome the traditional insular &  Potentially  'empire building' dangers of conventional tiered management structures.


 For any company to prosper in today's business climate, at the start  of a new year it is vital that operators review their      situation and learn from their experiences during the recession. It is important  that operations are managed in a manner which ensures complete co-ordination between marketing, sales, production planning, purchasing, quality and production, in line with International best practice which, in the current competitive environment, focuses on  managing the whole process rather than individual departments.

 During the recession
CIP dentified the importance of the increasing need to bring a company up to international levels and establish what  are the appropriate strategies and systems needed to secure achievement of action plans and implement necessary actions in  accordance with the output, as identified in a study of the operation and the Terms Of Reference for development of a business plan.

 It is best illustrated by the charts included in the refined article on our website page:

Process Management

Please contact us if you are interested in more details regarding procedures & implementation

Oman Auto Aftermarket SME Visit to Bristol

We were pleased to be invited to participate in this programme by Business West and Flying Penguin, the organisers of this event. We presented our Continuous Improvement Programme and it became apparent from discussions with participants that in Oman there was a real need to provide development assistance, especially for non franchised aftermarket/fleet workshops.

We have discussed with our associates in the Middle East and Africa the need for strategies to address industry skills’ shortages, both now and into the future, and it became apparent that the CIP management approach to training and profit optimisation would benefit both franchised and non franchised dealers.

See also the article “AUTOMOTIVE Industry Skills Development Programme” which addresses this issue on our website page:

Process Management




 Since many of our contacts in the industry are now feeling more confident about the general situation, you may wish to visit the Recruitment page on our website ~ ~ since we have a number of well qualified and experienced personnel on our books who are currently seeking a change.

We would like to wish all our visitors all the best

for a very Happy & Successful 2014

Terry Indge  &  Ian Godfrey    ~    Directors


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